The site, which lists about a third of all puppies advertised, also revealed the era of celebrity handbag dogs is seemingly coming to an end, as sales of toy breeds such as chihuahuas and French bulldogs were down by 43 and 41 per cent last year.
Lagercrantz said: ‘In a year where muscular dogs have been at the centre of much publicity, our message to prospective owners of how much care and management these breeds require has been getting through to consumers.
So intense has the value of dogs become that breeders are introducing extra security measures to prevent theft, and adoption centres have stopped advertising their animals online to deter profit-seeking middle men from getting them.
‘We have been proactive for many years on our site in advising the needs of these breeds and the careful management of their temperament. We have seen a decline in the purchase of such dogs across the board.’
‘There is a lot of greed in the world and with groodles now being a highly sought after dog, their prices being something people are paying, there is more concern around theft than ever before,’ Mrs Wilkinson said.
Amanda Wilkinson, from Adelaide Hills Groodles, has been breeding dogs on-and-off for the past two decades and concentrating on groodles – a Golden Retriever and poodle cross – for the past couple of years.
Despite the well-known financial pressures of looking after a dog, the study found there was still no sign of ‘pandemic puppies’ being given up due to the cost of living crisis or an inability to care for them.
A study of the sales and adverts placed on the Pets4Homes website found the cross between a golden retriever and a poodle was the nation’s favourite dog in 2023, with 995 potential buyers per dog advertised.
Outside of the dog world, the nation’s favourite cat was revealed to be the Maine Coon, known for a dog-like disposition, with the laid-back and sociable breed attracting 582 potential buyers per pet advertised.
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