All right, you’ve been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I’ll get to the “HOW TO’s” in just a minute. Let’s walk before sprinting into uncharted territory.
SEO tips for URLs: This piggybacks on the above tip. When you are naming your files, use hyphens as opposed to underscores. This is extremely important for SEO purposes because search engines treat hyphens as a space. This means that they recognize the words on each side of it as separate entities. This is not the case with underscores.
SEO is an acronym for search engine optimization. It’s a way for a business owner’s website or blog to be found on the Internet. There is a variety of ways to use SEO strategies, which is why a lot of people are confused by it. However, the main goal is to rank higher in the search engines and make your business website more relevant on the Internet.
Having a website that takes too long to load can also hurt your SEO- rankings. So you have to take a look into your website code and test it on different platforms. Make sure your website takes less than a minute to load even on the slowest bandwidth. Secondly, if your website code is messy, it will also lower your rankings. Try not to load too many graphics that may make your site slower to load.
Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.
SEO news In terms of conversions, it’s pretty hard to beat forum signatures and blog comments. They’re very targeted buyers, they are super targeted. You can control where you place your link to a high degree. Here’s a tip. You use the search tool in a form and search for Pinterest exactly the problem that your blog post solves. Posting that thread you’ll get quite a lot of conversions. Also you’re posting from a keyword related site.
It takes guts to run a publicity campaign because there is a lot of “no’s” in the industry. In fact, it is fair to say that a person will experience 90 to 95% “no’s” when trying to gain publicity for their business. This is because the reporters are only in the business of reporting news that is relevant and news worthy.