When you prioritize user experience, your visitors will have an easier time finding the value they want on your website, resulting in lower bounce rates, longer dwell times, and more conversions. Another strategy is to create valuable B2B lead magnets and resources such as infographics, ebooks, or industry reports. Share these resources with others in your industry, and if they find them valuable, they may link back to your website.
Chapter 3: S For Strategy
As you move prospects through the sales funnel (and especially when they drop off), ask for candid feedback about their experience with your team and products. Even if International content SEO ’ve lost interest, you may learn something that can help you convert your next prospect. Businesses should always be looking for ways to innovate their approach to sales. Whether you communicate via one-on-one meetings, performance reviews, or team huddles, it’s important to make space for these conversations. Regularly sharing and discussing performance data is a great way to understand performance gaps, offer guidance, and share best practices. Real-time insights can help you quickly find and address issues, creating opportunities for proactive sales performance management.
- For example, let’s say you’re predominantly creating your blog post articles while your competitor sees massive engagement with their informative video tutorials.
- Look for other websites that occupy Google page one for your target keywords even if they aren’t direct competitors.
- Sites not optimized for mobile usage will rank poorly, even if their desktop version is fully optimized.
- When users conduct a local search, it generates a box with a list of three businesses.
- Finally, make sure your product offering outlines the benefits of your product for your target customer.
Add more editorial value to your old content.
For example, if your goal is lead generation, rank your content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page). Just make a list of your existing owned content, then rank each item according to what has previously performed best concerning your current goals. For example, I run Breaking the Blueprint, a HubSpot Blog column for minority business owners and entrepreneurs — a more specific group than the general HubSpot audience.
It’s crucial to get these fundamentals right, whether you’re a beginner or an SEO expert. A winning strategy requires an exceptional user experience, unique content that succinctly and comprehensively answers the search query, and a heck of a lot of trust. When users conduct a local search, it generates a box with a list of three businesses. Users tend to use the local SEO 3-pack to help them find the right company for their needs. Additionally, you’ll also want to optimize for any slang your audience might use when conducting verbal searches.
These packages, offering a curated set of services, aim to bolster your brand’s online presence. Basically, Straight North ensures your brand’s messaging is amplified through creative services, making your products and services irresistible to potential customers. Straight North is a full-service digital marketing agency specializing in SEO, paid advertising, web design, and creative services. SocialSEO also prioritizes content marketing, crafting engaging content that attracts and retains customers, enhancing your brand’s online presence.